H&M – Global Campaign (Concept)

Harvey Nichols – Logo Rebrand and Ad Campaign
February 10, 2016
Ronaldo R9 – ” El Fenómeno ” – Fan Art
February 17, 2016

H&M – Global Campaign (Concept)

  • TaskNew Global Branding Concept for H&M
“Anyone can get dressed up and be glamorous, but it is how people dress in their days off that are the most intriguing.”

Alexander Wang

H&M communicates its business idea of 'fashion and quality at the best price' targeting new global markets.

All of H&M campaigns show the season’s designs and the price of the clothes pictured. The advertisements that we produce are largely identical in all of our markets, but the media strategy is adapted to local requirements and conditions. For the new markets, we were required to feature models with different looks, styles and cultural backgrounds to advertise our concepts for women. Models are selected in collaboration between internationally recognised agencies and our own representatives. The models depicted must portray the current fashion in a positive and healthy manner. We deliberately take distances from drug and alcohol abuse, and do not use models that are not portraying H&M in a way that is in accordance with their policy.

H&M's newest ad campaign for 3 new markets.

Dezignstar was tasked with creating marketing pieces that calls for attention to our brand, and builds likeability by making sure the world knows H&M is exciting, inviting and fun.
  • Concept and design AD series for new global markets
  • New models and photography depicting each market
  • We used color psychology to make the ads more appealing for each market
  • 3 Series AD Campaign for the 3 new global markets